As the world comes together to fight the unprecedented human impact of COVID-19, Kay Beauty steps in to support the DeHaat Foundation and help daily-wage earners in rural Maharashtra.
At the heart of Kay Beauty, a beauty brand launched by Bollywood actress Katrina Kaif in a partnership with Nykaa, is the message of #MakeupThatKares, a vision to give back to the community.
The Kay Beauty contribution will go towards the De'Haat initiative to ensure basic essentials for daily-wage earning families living in the villages around the Bhandara district.
Katrina Kaif on the initiative said, "The current lockdown to prevent the spread of the virus has led to a situation where many daily wage labourers need urgent supplies for their basic needs. This is a time for all of us to come together and do what we can to support them as best we can. I have always admired the work of the De' Haat Foundation and we are proud to support them in their endeavour to aid their community".