Social media brands need to tap Gen Z in 2021: Alexa study

Move over millennials as Gen Z is becoming a more important target audience for social media marketing as they enter adulthood, according to a new study by Amazon Alexa.

While 68 per cent of Gen Zers "expect brands to contribute to society," 71 per cent of Gen Zers say they want ads to have more diversity.

"That means your social media channels should display what your brand is doing in that respect," said Kim Kosaka, Director of Marketing at Alexa, detailing the social media trends that will rule 2021.