TV star Abhinandan Jindal: Social media is sidelining script and craft

Abhinandan Jindal, known for his role of Aarav in the popular television show, Guddan Tumse Na Ho Payega, feels an actor's social media has become more important than the quality of acting he or she showcases on screen.

"I don't think much about what I want to post and when I will post. Nowadays, it is a struggle to decide what to post on Instagram. I got to know about reels on the set of 'Guddan...' and I had to force myself to post a reel, "It's distracting actors from regular work and life. Your priority is your script and your craft but these are getting sidelined. I am a young guy and I don't have an orthodox mentality, but I would still say this because my sentiments are hurt. This is a commercialised business and nothing good is coming out of it. Entertainment comes through hard work and not with just a 15-second video! I am really shocked to see this," he adds. In fact, social media needs to be a window for the viewers to learn more about their favourite celebrity, he says.