The OTT space is revolutionising the way we enjoy visual entertainment, and it is reorganising a lot of things in Bollywood, too. Among things in Bollywood that seem to be changing is the concept of stardom. Gone are the days when being a star was about big screen glory. In this context, what is currently going on has been unprecedented. Several top Bollywood stars are headed towards OTT as never before. These are not character artistes or budding stars, but established names such as Shahid Kapoor, Sonakshi Sinha, Madhuri Dixit, Raveena Tandon and Juhi Chawla.
It is something that Television never managed. At the height of superstardom, even though Amitabh Bachchan, Salman Khan or Shah Rukh Khan have appeared on TV, they came as themselves, and not to essay fictional roles. On OTT, it is the roles that seem to be attracting big Bollywood stars.