Myntra partners Wildcraft to offer protective masks

Fashion and lifestyle retailer Myntra has partnered outdoor gear-maker Wildcraft to offer high quality personal protective masks on its platform.

As part of its commitment to serve customers during the current COVID-19 scenario and enable people to stay safe, the company will provide access to protective equipment during the nationwide lockdown.

To cater to the ensuing shortage of protective masks across the country and restricted access during the lockdown, Myntra will collaborate with Wildcraft on the same. The e-commerce platform's strong delivery network and wide reach will enable the company to deliver masks to customers within the safety of their homes.

Wildcraft HYPASHIELD protection mask - offers a - three layered filtration system for three types of particles. The outer layer is engineered to filter coarser dust particles, while the middle layer offers anti-bacterial, government- approved lab-certified filtration efficiency, along with splash resistance to prevent droplet penetration. The innermost layer, made of super soft fabric, is closest to skin and offers moisture management with an anti-bacterial finish.

The masks are built for protection and comfort and fit a wide range of face shapes and sizes. They adhere to the highest standards of quality and safety and are washable and hence, reusable leading to a significant reduction in per-usage cost as well as making them environment-friendly. These special masks are available in packs of 3, 5 and 7 and are priced at Rs 200 a piece.

Amar Nagaram, CEO, Myntra, said, "We are thankful to the government for their support and proud to serve the nation in the fight against COVID -19 by providing our customers access to essential protective items right at their doorsteps and enabling them to stay safe indoors."

Siddharth Sood & Gaurav Dublish, Founders - Wildcraft, said, "It is an opportunity to serve the nation and its citizens in parallel. We plan to step into the Personal Protective Gear (PPG) segment with a set of products under the HYPASHIELD umbrella meant to keep civilians, security, delivery, students, and medical personnel etc., protected in the long run. Apart from masks, we have safety overalls, sleeping bags, safety kits in the development pipeline."