Debina Bonnerjee on using social media influencer status to aid budding fashion labels

TV star Actress Debina Bonnerjee is also a social media influencer, and she uses her YouTube channel Debina Decodes to talk of beauty and lifestyle among other things. Lately, she has also taken an initiative to help homegrown and budding fashion labels reach out to a wider audience amidst the pandemic.

"I am a graduate in communication, and my specialisation is in advertising and visualisation. So, writing creative content and visuals is a part of my education. I never planned to become an actress but, yes, I was into modelling as a teenager. It is great the way my career panned out. But acting does not allow me to explore my skill in creative content, writing, visualisation -- everything that I learned in the classroom. I thought why not make people aware of what goes behind our glowing skin, good hair and how living an organic lifestyle is important. Here, I am not selling a product but the idea of living a healthy life,