Sima Taparia on 'Indian Matchmaking': 'More the memes, the show becomes popular'

When the web series "Indian Matchmaking" released in 2020, it set tongues wagging on social media as it highlighted one of the country's archaic traditions -- arranged marriage. A year later, the show has been nominated at the upcoming 73rd Emmy Awards.

Sima Taparia, a Mumbai-based elite matchmaker, became popular as Sima aunty and due to her catchphrase, "Hi, I am Sima Taparia from Mumbai". She is over-the-moon after the Emmy nod, and lacks words to express her gratitude.
In the eight-part series, Sima goes about trying to find suitable matches for her affluent clients in India and abroad.

Decoding the popularity of the show globally, Sima says it was the realistic approach that made the show binge-worthy.

"The whole world enjoyed it because it was a reality show. The way I am talking to you the same way I was talking there, just the camera was following me. I was simple and humble, and the way it was they portrayed me. So, the show was a hit and all my Indian values were portrayed in the show," the real-life matchmaker said.

For Sima, "Indian Matchmaking" really "rocked the world".

She added: "So, people loved me and it was a reality show. Everyone loved Sima aunty. It rocked the world. It was beyond my dream that the show would rock the world and be so successful. I have got global recognition and popularity."