D. Suresh Babu: As long as I know pulse of audience, I will last in business

Veteran producer D. Suresh Babu has been bankrolling films for 57 years now. He has seen styles of storytelling change, and new waves come and go.

Reflecting on his journey in the film industry, he tells IANS: "As long as I know the pulse of the audience, I will last in this business. The day I don't understand the audience, I will have to leave and go. If I, as a producer, say that 'in 1975 I made a hit film and in 1985 I did this', then I am done with. Can I make a successful in 2021, do I know the audience of 2021? That's how I keep looking at it and I know this change is good."

The National Award-winning filmmaker has produced films such as "Kalisundam Raa", "Eaga", "Neeku Nene Naaku Nuvvu", and "Venky Mama" over the years. He believes that in the evolution of storytelling it is important to be humble and sharp.

"I have seen the change happening because our company is 57 years old. We have seen films evolving but there is also a common threat to this whole thing. In this evolution, you watch what is right, you keep your head on your shoulders and then you either stay successful or you will have to leave, " he says.

Suresh Babu's latest production "Narappa" released on Tuesday. The film starring Venkatesh Daggubati and Priyamani in the lead, is a Telugu remake of the Dhanush-starrer Tamil hit, "Asuran".