Lilly Singh cracks deal to showcase inclusive content on TV

Source From: ENT 2022-07-21 01:20:24

Lilly Singh has been at the forefront of the digital boom. After spearheading the content on YouTube, the Canadian-Indian digital content creator and reality television star, who launched her Unicorn Island Productions back in 2018, has cracked a deal with Blink49 Studios and Bell Media on a unique first-look global scripted and second-look unscripted deal, reports Variety.

In a statement accessed by Variety, Lilly said, "I am thrilled to be collaborating with Blink49 Studios and Bell Media since they are like-minded champions of underrepresented voices."

"With their support, I'm looking forward to bringing compelling and inclusive stories to audiences around the world." John Morayniss, CEO of Blink49 Studios, added: "We're delighted to be in business with Lilly and Polly who are passionate storytellers, particularly when it comes to underrepresented voices in our media landscape."

Under the deal, Singh and Unicorn's head of development, Polly Auritt, will focus on creating and producing television content that showcases underrepresented communities. According to Variety, projects created under the agreement will be executive produced by Singh and Auritt along with Carolyn Newman, executive VP of global scripted at Bell Media, and Virginia Rankin, executive producer for Blink49 Studios.