Digital radio set to change how Indians consume entertainment, news

As the digital consumption of entertainment and news grow multifold in India, digital radio is set to change the entire creator economy landscape, giving millions of people options to discover music and live programming in a brand new way, Ashruf El Dinary, SVP, Digital Platform at US-based Xperi Corporations, said on Saturday.

In a mobile-first country with more than 500 million smartphone users, music and content streaming has seen a tremendous rise on hand-held devices in India.

TV has also seen the phenomenal rise of OTT and FM radio 2.0 is the way forward to tap millennials and Gen Z listeners.