Kritika Kamra: Balancing my acting career with business is challenging

Actress Kritika Kamra, who is currently busy shooting for her latest series “Matka King” in Mumbai and running her fashion label based in Madhya Pradesh, says juggling between the two is challenging yet incredible.

Talking about her journey, Kritika said: "Balancing my acting career and my business has been challenging, yet incredibly fulfilling."

Kritika often visits local artisans and suppliers to oversee production, ensuring the highest standards of quality in her brand's offerings. Despite her busy shooting schedule, she makes it a point to connect with the underprivileged, demonstrating her passion for empowering local artistry.

She said: “I feel a deep responsibility to both worlds—on the one hand, I am creating stories that resonate with audiences through my work at Matka King, and on the other, I am building a brand that celebrates talent and craftsmanship. Local artists of Madhya Pradesh.

The actress added: “I personally visit the artists and suppliers to ensure that we deliver nothing short of excellence. It's intense, but when you love what you do, it's worth it."